Techvision Research Webinar Series
Innovation – It’s not what you think
Join TechVision Principal Consulting Analyst Gary Zimmerman as he describes how any organizaton can be more effective at innovation.
23 May 2019 at 12:00pm EDT
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Innovation doesn’t mean what you think it does
Most people think innovation is like the movie “Field of Dreams” – if you build it, they will come. But it’s not. In fact, it isn’t necessarily about discovering the next big thing. It’s about executing against strategy by systematically removing risks encountered along the way to making that strategy a reality. Learn how experimentation, the entrepreneur’s mindset, and innovation accounting are paving the way to better outcomes.
Why is innovation so hard?
Innovation is hard, because the deck is stacked against us. From the first days of our business and management education to our prejudice that innovation requires “genius” to rigid corporate structures, nothing is making it easy for would-be innovators. In fact, most established organizations are built to inhibit innovation, not foster it. Learn how to address these impediments and make innovation a “core competency.”
With the right collaborative system, every organization can innovate
Many organizations isolate innovation efforts to R&D departments and labs. If you segregate innovation efforts to those areas, it will leave out a lot of innovative potential – the rest of the enterprise. Including the rest of the enterprise takes extracting something that comes natural to entrepreneurs and making it available to those who are not. It takes equipping individuals and small groups with training, tools, and techniques to drive a structured approach to innovation. Learn how a Reference Architecture provides a roadmap to that structured approach.
Meet Gary, your host
In a career spanning 25+ years, Gary Zimmerman has launched six companies, twenty-plus products, built high-performance marketing and technology organizations, and generated hundreds of millions in sales. Various disciplines he’s used to accomplish these results include digital marketing, program/project management, strategy development and execution, and lean startup and other innovation techniques.
Recommendations
A man of immense intelligence, personal integrity, and solid experience in communications, product management, and marketing
Gary is always able to put a “human face” on all the cool technology. He tells a human-to-human story based on real life and real challenge.
Gary thrives in bringing order to complex situations by meticulous planning and laser execution. His affinity for innovation and his ability to continuously reinvent himself has allowed him to launch several companies and direct their marketing to capture millions in opportunities and sales.
Gary knows how to bring a company to prominence in a new area or market.
Gary has great vision, yet he is fact-based and willing to dig into things to create the right path.
Techvision Research Webinar Series
Innovation – It’s not what you think
Join TechVision Principal Consulting Analyst Gary Zimmerman as he describes how any organizaton can be more effective at innovation.
23 May 2019 at 12:00pm EDT
