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gary Gary Zimmerman
Gary Zimmerman, CMO and Principal Consulting Analyst

 

 

In a career spanning 25+ years, Gary has launched six companies, twenty-plus products, built high-performance marketing and technology organizations, and generated hundreds of millions in sales. Various disciplines he’s used to accomplish these results include digital marketing, program/project management, strategy development and execution, and lean startup and other innovation techniques.

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Gary has experience in telecommunications and IT management in both the carrier and enterprise setting. Gary spent twenty years at AT&T where he developed ordering, billing, and international clearinghouse systems.  Gary has successfully launched and managed products including international information services for global 500 companies, a software-as-a-service offering in Japan, and data networking / security offerings for the mid-market. Prior to joining TechVision, Gary was the Head of Marketing for the Carrier Services business unit of Neustar, a billion dollar provider of real-time information services.

At TechVision Research, Gary is focusing on the following areas of specialty

  • Innovation Management
  • Marketing and Communications
  • Enterprise Architecture
  • Blockchain

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Expertise:

  • Innovation Management
  • Marketing and Communications
  • Enterprise Architecture
  • Blockchain

Recently Published Research

Applying Start-up Concepts to Enterprise Innovation

gary Gary ZimmermanWhy does so much of the truly disruptive innovation occur outside of large enterprises today? It is because it is difficult for an established company to innovate as historic success builds  barriers that perpetuate the way things are instead of what they could become. The implications of digital transformation and the associated benefits of innovating are rapidly accelerating as technology is becoming infused into every aspect of business. Emerging technologies fuel innovation while innovation drives new emerging technologies. But how does this translate in a large enterprise?

Building a sustainable enterprise innovation program requires a fundamental change in thinking. It starts with establishing an “entrepreneurial-like” model for product and business owners in the enterprise. This report covers four aspects of innovation that are not typically addressed as part of a digital transformation program; mindset, focus, risk management, and financing.  While these are not mainstream “technology” topics, how an enterprise approaches these subjects can accelerate or stifle innovation.

TechVision has been looking at innovation and digital transformation for a while, producing reports such as “Enterprise Innovation,” “The End of EA and IT as We Know It,” and “Organizational Transformation is the Key to Digital Transformation.” This report continues our focus on innovation with specific recommendations for IT and business leaders. Future reports will define a new reference architecture for innovation, applying startup tools and techniques to accelerate enterprise innovation, architectural and organizational topics such as microservices and DevOps, and others as they emerge.  It is time to leverage entrepreneurial skills within the enterprise to achieve sustainable innovation.

Blockchain 101; An Executive Introduction to Distributed Ledger Technology

gary Gary ZimmermanThis report is a starting point for enterprise executives and IT leaders to better understand the basics as to what blockchain is, how it works, how it compares and integrates with existing technologies, why it is of value to the enterprise, and potential enterprise use cases. We also describe some of the significant roadblocks that must be overcome to achieve the lofty potential of this industry movement.

Blockchain is a simple concept that can be game changing as adoption increases and a supporting ecosystem is built. That said, it has the potential of disrupting many long-standing processes. Blockchain tends to be either over-hyped or totally dismissed by analysts and vendors because of their a vested self-interest. In contrast, we seek to provide a balanced, independent perspective for our enterprise clients.

Throughout this report we address many aspects of blockchain technology. We start with some of the basics on the technology itself, provide five business reasons to at least evaluate blockchain, and we’ll share five roadblocks you may need to address. We’ll also share blockchain patterns that may help you discover opportunities in the context of your business needs and provide educational guidance. Finally, we’ll recommend an enterprise blockchain action plan for your consideration.

Identity is the New Perimeter
gary Gary Zimmerman

Identity

Digital transformation, mobility and the proliferation of applications and networks have made traditional forms of information protection increasingly difficult to manage and enforce. Information is everywhere, access is widely distributed, but most security programs are still largely based on archaic, static security models that just don’t work anymore…and it is getting worse. The latest evidence of this is recent breach disclosed by Equifax that has exposed identity information for over 140 million individuals. Enterprises continue to take on enormous risk by aggregating unnecessary personal data while customers can’t manage the massive number of IDs, passwords and data required to interact with every on-line connection.

TechVision believes that the common denominator across most aspects of information protection is identity. An identity inextricably linked to a person, device, application, system or network is today the most dependable ‘perimeter’ we can rely upon to determine what and how to make information available properly and securely. Identity management will soon have to make the leap from our age-old approaches of multiple user IDs and passwords to a new, secure, privacy-centric means of identification.

The good news is that the bulk of the underpinnings for this more flexible, scalable and secure user-centric identity model can leverage existing technologies…but there are a few pieces such as blockchain and verifiable claims that can be added to accelerate the movement to self-sovereign identity and access management.

This new, user-centric identity model leverages personas related to verifiable claims that can both protect privacy (and reduced liability for the enterprise) and provide distributed access to authorized services.  In such a way, we boil it down to identity as being the primary security perimeter that is applicable in enterprise, banking, commerce, social networks and other forms interaction. The lowest common denominator becomes identity and we recommend CIOs, CISOs and Line of Business (LOB) leaders carefully evaluate this new approach for distributed identity .

This report covers:

  • The new definition of identity
  • The concept of a persona
  • Verifiable claims (digitally signed attributes) that can comprise various personas
  • The rise of reputation as a deciding factor
  • The way forward into the new world of identity-centric security and risk management.

Upcoming Research

An Innovation Reference Architecture

gary Gary ZimmermanIn the long term, successful companies understand that innovation is not a one-off effort, it is a continuous process that becomes a source of competitive advantage in a rapidly changing market. As a continuous process, innovation is a function just like accounting, marketing, or operations. And as such, innovation requires a distinct set of tools, processes, and skills that are different from the management of an existing business. We can’t expect serious innovation results if we don’t give people who we ask to innovate sufficient skills, resources, time and space. In this report, TechVision Research introduces a reference architecture for innovation in order to help enterprises organize their innovation efforts into such a continuous process.

TechVision has defined this reference architecture to help our clients better organize and manage their continuous innovation process. This reference architecture is not meant to be prescriptive.  Each organization must develop their innovation capabilities according to their own strategy.  However, we do offer recommendations across the framework for your consideration.

This report covers

  • The innovation spectrum, the timeframes and types of innovation efforts
  • Strategy and capabilities, the fundamental starting point for innovation
  • Methods and processes, recommendations on the components of a continuous innovation process
  • People and networks, the human side of innovation
  • Governance and recommendations for managing the innovation business process
gary Gary Zimmerman

 

 

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