Gary Zimmerman
CMO and Principal Consulting Analyst
Gary Zimmerman is a seasoned technology executive with a 25+ year career spanning product launches, marketing leadership, and growth initiatives across the telecommunications, SaaS, and IT industries. His roles at TechVision Research, Neustar, and Avotus have focused on innovation, marketing, and enterprise consulting.
At TechVision Research
As CMO and Principal Consulting Analyst at TechVision Research, Gary leads innovation management, marketing, decentralized identity, and blockchain initiatives. He drives over $1 million in annual revenue through comprehensive marketing, digital outreach, content development, and client consulting. His expertise covers emerging technologies, digital marketing, strategy execution, innovation management, and lean startup techniques. Gary has launched six companies, over twenty products, and built high-performance marketing and technology organizations—generating hundreds of millions in sales throughout his career.
Gary’s core areas of expertise at TechVision include:
- Identity-Centric Security and Risk Management
- Decentralized Identity (DID) and Verifiable Credentials
- Blockchain Strategy for Enterprise
- Digital Trust
- Innovation Management and Governance
- Web3 and Digital Enterprise Models
- AI and Personhood Credentials
- Data-Centric Security and Privacy
These areas position him as a strategic advisor for identity technology adoption, modernization, and innovation in digitally-driven enterprises and vendor ecosystems.
At Neustar
Prior to TechVision, Gary was Head of Marketing, Communications Segment, at Neustar, a major real-time information services provider. During his tenure (2009–2014), he built a high-performance marketing organization for Neustar’s communications service provider portfolio, significantly growing the business beyond its traditional number portability role. His efforts resulted in $55 million in marketing-created opportunities, $48 million in marketing-influenced opportunities, and $21 million in opportunities won—delivering strong returns at less than 2% of company revenue. He also served as Senior Director, Marketing and later as Director of Solution Marketing, leading eMarketing, product marketing, and carrier service marketing efforts.
At Avotus
At Avotus Corporation, Gary served as Vice President – Solutions and Marketing (2002–2009), where he redesigned the delivery model for enterprise telecommunications expense management, evolving from a software-focused company to a business process outsourcing provider. As a core member of the executive team, he installed consultative selling, launched new services, and transformed customer relationships from transactional to advisory—closing the four largest deals in company history. New offerings under his leadership grew to represent more than half of the company’s $30 million in revenue.
Executive Strengths and Leadership Approach
Gary is recognized for his entrepreneurial skills, including strategy development, fundraising, product management, and alliance development. He has a bias toward action, strong leadership, and a collaborative approach—often building cross-functional teams that deliver results through innovation, integrity, and accountability. He is skilled in both traditional and digital marketing, with particular expertise in analytics, brand building, campaign management, and sales enablement.
Summary
Gary Zimmerman is a transformational technology marketing leader, entrepreneur, and consultant. He has a consistent track record of driving revenue, launching successful products, and building high-impact organizations at TechVision Research, Neustar, and Avotus—leveraging deep expertise in marketing, enterprise SaaS, and telecommunications.
