Innovation – It’s Not What You Think

Almost 80% of CEOs say innovation is key to the growth of their companies. But with all of our hopes of future profit and work/life balance, there’s just one problem: innovation is hard — like really, really hard. In fact, CEOs also consistently cite innovation as one of the greatest challenges facing their businesses. So what’s going on here? Why is coming up with new things so hard?

Innovation is hard, because the deck is stacked against us. From the days of our early education to our veneration of “genius” innovators to rigid corporate structures, no one is making this easy for would-be innovators. But it doesn’t have to be that way. TechVision Research has developed an easy-to-understand framework for innovation, one that we can all learn, no matter where we are in our careers or education. With a skill like that, there’s nothing we can’t achieve.

Join us as we describe how you can turn innovation into a continuous process, a systemic capability, that becomes a source of competitive advantage for any enterprise living in a rapidly changing market.